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LOS ANGELES B.D. Fox and Friends has launched Eleven-Eleven, a division specializing in motion picture advertising, the agency said.
While the Santa Monica, Calif., shop has offered advertising for films previously, in recent years it has seen a shift toward advertising for television programs and DVD releases, said agency founder and CEO Brian Fox.
“We’ve gotten so involved in other areas, it began to almost overshadow our theatrical capabilities,” said Fox. The new division, he said, is “about reinventing yourself and bringing on new people with fresh ideas.”
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