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NEW YORK Comcast has awarded a third-quarter creative assignment to DiMassimo Brand Advertising, the client confirmed.
“This is not a long-term assignment. Our lead agency is Red Tettemer,” in Philadelphia, said John Young, senior director of advertising and marketing communications, at the Philadelphia-based client.
“These quarterly campaigns are done on an ad-hoc basis. We’ve partnered with various agencies. It’s been a mixed bag over the years. We picked DiMassimo for their solid direct-response capabilities and the chemistry we had with them,” he said.
He
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