A&G Adds Loon to Its Ski Cache

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BOSTON Allen & Gerritsen has picked up ad chores for the Loon Mountain resort.

The independent agency in Watertown, Mass., has ties to Loon’s parent company Booth Creek Ski Holdings. The shop was already handling Booth Creek’s Waterville Valley account and was tapped for Loon without a review based on the strength of that relationship, said agency president Andrew Graff.

Spending for Lincoln, N.H.-based Loon has not been determined, said client marketing director Deb Moore.

Loon’s recent ads had been crafted by Providence, R.I.,





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