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Y&R effort meant to make SUV stand out amid greater competition
Seeking to build awareness for its redesigned Range Rover in the crowded luxury-SUV field, Land Rover North America on Wednesday launches the first TV work behind the model in five years.
A 30-second spot created by Young & Rubicam in Irvine, Calif., shows a Thai village. A group is carrying a covered litter, presumably with someone of great importance inside, and the streets are lined with onlookers.
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