Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Mexico Tourism Board last week tapped WPP’s Burson-Marsteller to handle public relations. The account is worth nearly $5 million over three years, sources said. Burson beat out Omnicom’s Fleishman-Hillard, the incumbent, and Ketchum PR; Grey Global’s GCI; and undisclosed others, sources said. The tourism board is also reviewing its $25 million global ad account; McCann-Erickson in Mexico City is defending.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in