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CHICAGO Starcom MediaVest Group has set up a dedicated unit to handle media planning for the majority of Procter & Gamble’s $2.3 billion in business currently handled by Publicis Groupe’s MediaVest USA, Starcom USA and Saatchi & Saatchi.
With locations in New York and Chicago, the planning group, SMG/P&G will be organized along brand categories for P&G assignments previously handled by various Publicis shops.
After the Publicis acquisition of Bcom3 last fall, a key priority was to more effectively align the media entities that focus on P&G, said Jack Klues, chief executive of Starcom MediaVest Group, in a statement.
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