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BOSTON Mintz & Hoke has unveiled its first effort for the Mystic Coast & Country Travel Industry Assocation, a marketing group that promotes eastern Connecticut and southern Rhode Island.
A series of tongue-in-cheek small-space ads target metro New York residents who enjoy traveling to nearby coaster areas but may not be aware of what the Mystic area has to offer. One execution takes on a competing tourist haven with the text, “Your kids have a better chance of getting into Harvard then a restaurant in The Hamptons.”
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