CP+B Tells Nonsmokers to 'Walk Away'

ATLANTA “Walk Away,” the latest Florida Truth campaign from Crispin Porter + Bogusky, places the responsibility for avoiding second-hand smoke in the hands, or rather, the feet of nonsmokers.

Three television spots airing this week on cable and network channels in Florida spoof old instructional films via grainy video footage, a Don Pardo-like voiceover and Peter Max-style graphics. Each 30-second commercial also includes a factoid from the Miami shop’s inventory of anti-tobacco research.

In one spot, a white cutout of a human figure, bordered in black dashes, dances at a party with other young men and women.