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ATLANTA Ciba Vision has selected Grizzard to provide promotional and marketing software solutions, the agency said.
According to the Atlanta shop, its proprietary software, Direct Marketing Enterprise Solution, went live this February to manage fulfillment of the company’s business orders. Transactions originate over the Internet through Grizzard’s Web-based technology and are filled automatically while creating a database of information for the client.
Grizzard said that data could be used to refine marketing plans, create campaign strategies, manage inventory and build updated software models.
“Grizzard’s
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