Honey Dew Stresses 'Local Flavor'

BOSTON Honey Dew Donuts emphasizes its friendly service, especially for harried morning commuters, in a radio and outdoor campaign from Allen & Gerritsen that extends the chain’s “Enjoy the local flavor” tagline.

In a radio spot, a woman on her way to work simply can’t get any breakfast satisfaction. She’s clearly ordered a plain doughnut, but her server insists on giving her chocolate instead. “Pleeeease,” she pleads, “can’t you just give me a plain doughnut?” There’s a smirk in the server’s voice as he replies, not for the first time: “How about a chocolate doughnut?” A voiceover says: “Going through the drive-thru at that huge chain can ruin your morning.