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ATLANTA Goody Products said it will launch its first-ever national television and print campaign in June.
The “It never hurts to be stylish” campaign from the Interpublic Group shop McCann-Erickson in New York marks the venerable hair care product manufacturer’s initial foray into advertising.
Goody introduced its first “ouchless” product, a ponytail elastic made of braided plastic, in 1999. The company’s collection, rolling out this summer, includes four additional products: a headband, claw clips, a latex ponytailer and a braided ponytailer covered in fabric.
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