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Online ads have come a long way since the birth of the Web
A Snickers bar lands on top of a news story, then suddenly a saw appears from underneath the print. It cuts a neat rectangle around the bar, releasing the candy to whoever is craving it below. The nifty cartoonlike story ends with the familiar Snickers closer: “Resorting to desperate measures … another unfortunate side effect of hunger.”
A Snickers TV spot? No, a sign that as a creative force, long-derided Internet advertising may finally have come of age.
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