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WPP’s Mediaedge:cia has brought British marketing consultancy OHAL stateside as a resource for clients seeking greater analytical and economic modeling for their media buys. London-based OHAL opened a New York office last week with a team of 11 staffers led by Joe Abruzzo, a managing partner of Mediaedge:cia and a member of OHAL’s board. OHAL analyzes the impact of media plans on sales of more than 400 brands in 15 countries.
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