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NEW YORK DiNoto Lee is changing its name to DiNoto to more accurately reflect the leadership of the New York shop, agency founder and creative director Greg DiNoto said.
The change, which will be made over the next several months and completed by mid-summer, comes eight months after co-founder Esther Lee left to become chief creative officer, North America, at Coca-Cola Co. in Atlanta. When Lee left, she gave up her stake in the six-year-old agency.
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