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Best Software has appointed Dennis Frahmann to the new post of senior vice president, integrated marketing communications. Frahmann, 49, will report to Nina Smith, executive vice president and chief marketing officer, and will be responsible for internal and external marketing communications, including corporate branding, public relations, advertising and events, for the Irvine, Calif., company. Frahmann is a 23-year veteran of Xerox Corp., where he most recently headed the worldwide program for trade shows, events and sponsorships, including the Xerox global sponsorship of the Olympics.
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