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NEW YORK The Association of Independent Commercial Producers is heading into uncharted territory with its Brand Integration Honors, to take place on June 9 as part of the 12th annual AICP Show in New York.
Brand integration is “more than just product placement,” said Matt Miller, president and CEO of AICP, based in New York. “It’s more about matching up the core equity and core brand ideals with a message and weaving it into content. Its more than just putting a Pepsi can on a table.”
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