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CHICAGO Kerker asserts that paradise can be found in ground meat and spices in its new campaign for Johnsonville.
The Minneapolis agency adds the theme, “Welcome to heaven on a bun,” in addition to the year-old tag, “Welcome to Johnsonville.”
Four television spots, breaking the week of April 28, evoke the tone of Wieden + Kennedy’s Miller High Life campaign in its attempt to appeal to real men and their honor. In one spot, narration by Jim Belushi details the tradition of boiling bratwurst in beer before grilling.
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