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NEW YORK ConAgra has moved creative for its estimated $35 million Healthy Choice brands account from Grey Worldwide’s Earl Grey unit to Leo Burnett, according to a client representative.
The move was made as part of a “periodic review” of brand resources, the representative said.
Media planning and buying remain at Grey’s MediaCom.
Grey has handled Unilever’s Slim Fast products since 1987. The company is expanding beyond shakes and bars into other types of food that could be considered a conflict with Healthy Choice, sources said.
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