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NEW YORK NetRatings has launched a census-based site measurement service that arms marketers and sales teams with third-party Web venue circulation figures.
Called SiteCensus, the service provides media companies, online publishers and other Internet companies with key metrics for sites with smaller audience sizes, including visitors, page views, time spent and demographics. It also delivers regional and local market tracking, along with gender, age and client-specified custom demographics.
“Since SiteCensus is a server-side approach to measurement, it will be able to report on Web sites with very small audience levels,” said NetRatings svp of business development Jed Meyer.
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