Tag Snag Divides Office Suppliers

CHICAGO Boise Office Solutions has filed a lawsuit against Staples, alleging the office product retailer’s recently unveiled slogan, “That was easy,” is too similar to Boise’s “It couldn’t be easier” line.

“We have reviewed the complaint, and it’s without merit,” said Staples representative Deborah Hohler. She declined further comment on the pending litigation. A representative from Omnicom shop Martin/Williams, Minneapolis, which works for Staples, declined comment.

“We believe our mark represents Boise Office Solutions’ ability to provide a personalized way of doing business,” said Ralph Poore, a representative for Boise.