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CHICAGO Federal-Mogul’s Champion spark plugs launched a new campaign this week from Wyse Advertising.
“The world’s favorite spark plug” is the theme of a TV spot and print ads, which play off speed and power to tout the product. In the TV spot, Nascar drivers are seen speeding around the tracks as a voiceover says, “Champion powers all.”
Print ads from the Cleveland agency show cars and racing boats. One execution presents racecars with copy that reads, “Dodge.
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