Ogilvy Extends Ameritrade Campaign

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CHICAGO Online brokerage Ameritrade is launching an extension to the “What’s your share?” advertising campaign next week with new print executions from Ogilvy & Mather.

The agency, which splits the account between its Chicago and New York offices, created print ads that will debut April 15 with a focus on Ameritrade’s trading executions, a representative of the Omaha, Neb., company said.

The new print series relies mostly on copy to deliver the message. “Our median trade time is one second.



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