Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO For the first time Miller Brewing Company is displaying advertising that can be prominently seen while watching the Chicago Cubs play at Wrigley Field.
A billboard advertising Miller Lite was set to be unveiled today during the Cubs’ home opener but was delayed due to snow conditions at the ballpark, a Miller Brewing representative said.
Creative details were not disclosed. The Milwaukee brewer takes over a spot occupied by Hoffman Estates, Ill., retailer Sears, Roebuck and Co.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in