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BOSTON Why look for excitement in Manhattan when New Rochelle’s New Roc City is just a short train or car ride away?
Re:Think Group next week will break a TV campaign touting New Roc City, an entertainment complex in New Rochelle, N.Y., that includes a bowling alley, pool hall, funhouse arcade, laser tag and an indoor go-cart track opening in June.
One spot, “Ouch,” shows a would-be ladies’ man trying to give billiard tips to a young woman; she winds ends up nailing him in the groin with her cue.
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