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CHICAGO Closeout retailer Big Lots’ first national television campaign will continue to feature comedian Jerry Van Dyke.
Four 30-second spots from SBC Advertising in Columbus, Ohio, are backed by a $50 million budget to raise brand awareness, the company said.
The campaign for the Columbus-based retailer continues to use Van Dyke as a spokesperson, who is best known for his character on the sitcom Coach.
Van Dyke was originally hired five years ago by Big Lots to provide an entertaining look at closeout shopping.
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