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‘Sheet Metal’ is the best anti-car commercial ever
The acclaim that Saturn’s “Sheet Metal” spot keeps getting [Adweek’s Maddy Awards, March 24] sickens me no end. Why? It shows how asleep the ad business is, how we do ads for advertising’s sake, not for the sake of the human race.
Goodby had a worthy brief: to show that Saturn thinks about people, not taillights and grill design. There’s more than one human, creative, beautiful way to do that, I’m sure.
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