Gap Taps eToys Founder for Online Gig

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NEW YORK Gap has hired the founder of once-high-flying Internet retailer eToys to head up its online division.

Toby Lenk, 41, has joined the clothing retailer as president of Gap Direct. In the post, he will oversee the company’s online businesses for Gap, Banana Republic and Old Navy, which are based in San Francisco, as well as the customer call center and online distribution operations, located near Columbus, Ohio.

He succeeds Michael Tucci, who departed last December after eight years and is currently president of Coach’s North American retail operation.

Lenk





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