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CHICAGO Sears Roebuck and Co.’s new marketing debuting in the next several weeks will focus on home appliances, Sears’ top executive said today.
Sears is attempting to have more balance in its marketing efforts, said Alan Lacy, Sears’ chairman and chief executive officer, in a speech to investors during the Merrill Lynch 26th annual Global Retailing Leaders’ Conference. “We are more effectively using our marketing dollars to drive people into our stores,” Lacy said.
Last week the Hoffman Estates, Ill.,
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