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ATLANTA Chess Communications Group has launched a television campaign for the Isle of Capri Casinos and its players’ club, IsleOne.
Two spots from the Baltimore agency feature actor Ricardo Montalban and play off his role as Mr. Roarke on Fantasy Island, an ABC program for seven years beginning in 1977. Montalban has been the voiceover in the client’s radio commercials for the past six years.
“We felt Mr. Montalban’s wide appeal to the target audience would help us brand the new players’ club and break through the clutter,” said agency chairman Bruce Iannatuono.
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