Take Advantage of Minnesota, Urges C+M

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CHICAGO Colle + McVoy dumps talk show host Craig Kilborn in favor of a more placid approach in its latest round of television spots for the Minnesota Office of Tourism.

The new television spots, breaking March 25, introduce the theme, “How many vacation days do you have left,” which was introduced by the Minneapolis agency last year.

The commercials, backed by an acoustic guitar soundtrack, encourage people to take advantage of Minnesota’s offerings during their time off.



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