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CHICAGO BMW North America has selected Matlock Advertising & Public Relations to handle its African American advertising account following a review, according to a company representative.
The Atlanta agency won the business after a three-month review of undisclosed contenders. Billings for the account were not disclosed. The incumbent was Washington-Daniel Advertising in Chicago.
In addition, the automaker will increase its work with current Hispanic agency, Publicis Sanchez & Levitan in Miami. The assignments do not affect Fallon Minneapolis’ status as lead agency for the Woodcliff Lake, N.J.,
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