Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Three finalists have emerged in the direct-marketing review for United Healthcare’s AARP supplemental health insurance account, sources said.
They are: the 5-year incumbent Marsh Affinity in Fort Washington, Pa., (formerly known as Seabury & Smith); Interpublic Group’s Draft Worldwide and Omnicom’s Rapp Collins, both New York, sources said.
Media spending was not available but sources estimate it will be about $85-100 million.
The account went into review in December and is being handled by New York-based consultancy Matchworks [Adweek, Dec.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in