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LOS ANGELES Colby & Partners said it has created an Asian American marketing division and hired a creative director to service the Chinese, Korean and Japanese segments.
Naoto Ishikawa, 48, will lead creative for the new division. Ishikawa, who was previously vp and creative director at PanCom International in Los Angeles, has nearly a decade of experience in Asian American markets, working on accounts such as Ford, SBC and UPS.
“We are a Dentsu agency,” said Charlie Sano, evp of Colby in Santa Monica, Calif.
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