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ATLANTA Luckie & Company has won the media account of Regions Financial Corp. following a review, the agency said.
Creative chores remain with Vajda Ramey Associates in Birmingham, Ala.
“We’ll re-evaluate everything they do and add some discipline to the process,” said agency executive vice president Tom Luckie. “The analysis calls for us to divide the budget by region and market. Each market is different.”
The independent shop in Birmingham will provide media planning and buying for the client and its subsidiaries, Regions Bank and investment firm Morgan Keegan & Co.,
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