Carl and Ray: Ultimate Fighting

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

After a nasty cage match, it’s official: In terms of popularity, Ray the guinea pig leaves Carl the rabbit wallowing in his wood shavings.

Stuffed versions of the mascots hit Blockbuster stores last fall in talking and nontalking varieties. Both characters are selling well, but more Rays are flying off the shelves than Carls, which client vp of advertising Scott Parks admits is a bit odd. Rabbits, he correctly points out, are usually pretty popular.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in