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CHICAGO Following the success of its Bacardi Silver brand, Anheuser-Busch is rolling out a new orange-flavored malt beverage, Bacardi Silver 03, backed by a national advertising campaign.
Bacardi Silver 03, a mixture of tangerine and Mandarin and Valencia oranges, contains 5 percent alcohol, executives at the St. Louis brewer said.
The flavored product will be supported by a national TV campaign with an upbeat spot titled “Pass the Orange,” which will air on prime-time, sports and late-night programming beginning March 3.
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