Branding, Off the Top of Their Heads

In some countries, being branded on the forehead means you once stole a herd of goats. In the U.K., however, it doesn’t (necessarily) have anything to do with livestock.

Cunning Stunts, the guerrilla-marketing shop in London that’s best known for projecting a huge image of a naked woman (British TV star Gail Porter) onto Big Ben for FHM magazine in 1999, is up to no good again. It sent out the call this month to find impecunious students who wouldn’t mind having logos plastered on their foreheads in exchange for a few quid.