Taking Taxi to the Top at WEMP
September marked WEMP’s first full month listed in the Arbitron survey. For the overall 6+ rating, the upstart newser dropped to a .5.
The ratings period began August 18, meaning Hurricane Irene coverage later that month was included.
WEMP had been part of the August ratings, but only five days worth at a 1.1.
WEMP/FM News COO Walter Sabo says a trend needs more than one month to establish itself.
Following the September PPM ratings, FishbowlNY spent some time with the Merlin Media executive.
Sabo
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in