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NEW YORK With Valentine’s Day just two days away, purveyors of flowers, gifts and greetings on the Web are likely preparing for a surge in traffic from last-minute shoppers. If last year is any indication, the holiday for sweethearts should prove a critical sales period for operators of these sites.
According to comScore Media Metrix, the three weeks preceding Valentine’s Day accounted for nearly 13 percent of sales in the flowers and gifts category for the full year of 2002.
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