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BOSTON The First National Bank of Ipswich is the latest small regional bank to ratchet up its marketing efforts, tapping Trinity Communications for an image-focused campaign that will also support the client’s expansion plans.
Trinity of Boston was chosen following a review based mainly on its financial-services expertise, which includes work for clients such as New England Financial, Putnam Investments and Liberty Mutual. The bank’s former agency, Haggerty & Associates of Woburn, Mass., and Perry Ballard of St.
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