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What (not) to do in that first agency interview
Andy Berlin vividly remembers interviewing Peter Wegner in the late ’80s, when Wegner cold-called Goodby, Berlin & Silverstein in San Francisco.
“He was an interesting guy, well-read and extremely knowledgeable about photography,” recalls Berlin, now co-chairman and chief creative officer of Berlin Cameron/Red Cell, New York. “But he didn’t have advertising experience.” Let alone the all-important “book” that illustrates a creative’s work.
After looking over some examples that candidates had left behind, Wegner asked if he could return the following day.
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