Plus Smith to Tout Beer Drinkers

ATLANTA The United States Beer Drinking Team has selected Plus Smith as its first advertising agency, following an informal review of several undisclosed shops, the client confirmed.

The Washington, D.C., shop will create print ads and help promote the client’s Web site and promotional tie-ins with local and national sponsors. Billings are estimated at $2-4 million, sources said.

Led by founder Matt Smith and creative director Bruce Gifford, the agency will also handle marketing for the client’s TV show, Beer Television, currently in production.

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