Parent & Child Takes ASME Heat For Edit-Advertising Lotion Collaboration
The once purportedly inviolable wall between editorial and advertising has all but crumbled at a seemingly innocent parenting title — all over a bottle of skin lotion — Nat Ives reports for Advertising Age.
For the latest issue of Scholastic Parent & Child (and really, if there ever was a corrupt media institution, Scholastic would be it, right?), editorial staff actually helped to put together an advertising page.
American Society of Magazine Editors chief Sid Holt is not happy:
A magazine industry group was dismayed.
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