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NEW YORK Lowe has launched a turnkey consultancy in the U.S. that will dissect client business problems, propose marketing solutions and offer an array of resources to deliver them.
The new unit will cross disciplines, tapping the services of Lowe and sister entities Initiative Media, DraftWorldwide, Zipatoni and other specialty shops within Interpublic Group [Adweek, Sept. 23]. It also will use outside experts, such as Wall Street analysts and economists, as needed.
Leading the operation, which is still unnamed, is Steve Harty, former president of Merkley Newman Harty & Partners in New York.
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