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NEW YORK The dysfunctional relationship between a smoker and a cigarette is the focus of a campaign that breaks statewide in Pennsylvania this week from Neiman Group.
While gathering research to pitch a health account from the state of Pennsylvania, Neiman found that smoking causes the brain to release endorphins that make people feel as if they’re in love. So the Harrisburg, Pa., shop presented a strategy that focused on the “needy” aspects of a love relationship and won the state’s three-year, $50 million-plus health and wellness contract [Adweek, Aug.
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