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DALLAS Launch Partnership is breaking away from its parent company, Temerlin McClain, on Feb. 1.
Executives of the subsidiary proposed the separation to Temerlin after losing creative duties on the estimated $6 million Dave & Buster’s ad account last month to Square One [Adweek, Jan. 6].
“Dave & Buster’s was the tipping point because if we’d maintained it, we would have a critical mass for Temerlin [and parent Interpublic Group] where the status quo was good enough,” Launch partner Michael Boone said.
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