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BOSTON Nikon today named three finalists for its estimated $20 million ad account.
Havas’ Arnold in Boston, along with New York Interpublic Group shops Bozell and McCann-Erickson advanced, according to Judy Neer, evp of Pile and Co., the consulting company overseeing the search. Not advancing were BBDO, DDB and Euro RSCG MVBMS Partners, all in New York.
The camera manufacturer will name a successor to Fallon, Minneapolis, in mid-February.
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