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New YORK—America Online’s Fri day dismissal of longtime agency Gotham came just two days after agency executives met new evp of brand marketing Len Short, sources said. The move sets the stage for a review of the estimated $150-200 million account.
Sources said AOL has retained Pile and Co. in Bos ton to compile a list of shops for the pitch. Executives at the consulting company declined comment.
Interpublic Group’s Gotham had handled U.S. creative duties on AOL since 1997.
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