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Levi’s Jeans last week launched an interactive promotion to mark the launch of its Type 1 jeans that will culminate with a commercial during the second quarter of the Super Bowl.
The 60-second spot will help solve a mystery surrounding the “virtual” hiding place of an $85,000 pair of jeans adorned with gold, diamonds and rubies.
“Stampede,” from Bartle Bogle Hegarty in New York, juxtaposes sym bolic ‘Old West’ elements to represent Levi’s 150-year-old heritage with a modern setting to represent the brand’s denim innovation.
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