Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Audiences at a handful of college basketball and professional football games, including the 2003 NBA All-Star Game in February and this month’s Super Bowl, will be getting a brief history lesson in their programs, courtesy of Uniroyal tires.
Print ads by Erwin-Penland in Greenville, S.C., link the year in which the company was founded—1892—with the year basketball and professional football began.
The factoid, discovered by copywriter Chad Rucker on a routine scroll through the Internet, fit well with a promotional package handled by the agency’s media department.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in